POSB Socials
Social Media
POSB is the first and largest bank in Singapore that is inclusive of every community. For POSB always-on social posts, we’ve shifted our focus to targetting families and young parents, and ways they can educate their children on financial literacy.
To reach out to them, we decided to use a more personable, spirited and modern tone of voice and inject stimulating colours and illustration to convey our messages.
